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Edge Dialogues | Analyst's Edge: Forecasts and Frontlines (Ballroom II) | Session 1B: Keynote: The Smart-Customer Revolution: How to Earn Consumer Loyalty In The Future
Monday February 24, 2025 1:45pm - 2:10pm IST
Grand Ballroom II
Your digital customers are already smarter than before, but technology tools — the tools companies use to develop and deliver experiences as well as the tools consumers use to get the most for their time and money — are getting even smarter. This will change the way consumers feel, think, and act in filling their needs. Prepare now to serve smarter customers to keep them loyal to your smarter experience.
Speakers
avatar for Dr James McQuivey

Dr James McQuivey

VP, Research Director, Forrester
James tracks and predicts behavior change, whether among consumers or employees. In his tenure at Forrester, he successfully forecast the rise of online shopping in 1998 and more recently predicted the arrival of Amazon’s Echo platform before it existed. His models succeed because... Read More →
Monday February 24, 2025 1:45pm - 2:10pm IST
Grand Ballroom II
  Keynote

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